how to become an entrepreneur

How to Use Instagram Stories (for business)


Recently I came across a fabulous episode of the Social Media Marketing Podcast with Michael Stelzner that covered Instagram Stories for business. Their guest was Alex Beadon a Instagram Stories EXPERT who gave a TON of great insider tips on how to utilize Instagram Stories to drive business. I want to dive in and cover a couple of things that I learned that are novel and useful. Let’s get started!

how to use instagram

Master the art of storytelling — There is a reason why they’re called Instagram Stories and the most successful use of the platform utilizes the key elements of any great story. A set-up, inciting event or introduction, great characters, a middle and most importantly and ending! So many Instagram story users forget to post an ending making viewers feel dissatisfied for following on your journey. Don’t leave your viewers hanging, make sure you sign off at the end of your series of stories so that viewers know the journey is complete.

Weekly series’ are an easy way to get started — If you’re wondering where to start with stories, try creating a weekly series. For example “Work with me Wednesdays” and you bring people along and show them a behind-the-scenes of what you work day looks like. Try to think about what you brand, service and product is and think about something that you get a lot of questions about and start there with your weekly series. Audiences will be FASCINATED!

how to use instagram stories

Sometimes what seems the most mundane is the most engaging — For example, just posting a picture of coffee vs tea and asking what you should have this morning? This or that questions.. yes or no questions.. all perform REALLY well on Instagram Stories. You don’t have to be the most creative or live the most fab life for people to want to watch — it’s actually the opposite. People are curious about your every day life.

Start conversations - One of the best ways to drive engagement on Instagram is to use the Stickers button to start conversations, chat rooms, or receive FAQs from your audience. If people DM you based on your story and ask you a question — send back your answer to them, screenshot it, block off their name or handle and then post THAT as a story - because likely other people have the same question! Use FAQs to fuel your content. Let your audience become part of the conversation. They feel included and this builds community.

Be authentic - On Instagram stories the name of the game is authenticity. Instagram posts are for you most polished photos, but Stories is a peak behind the curtain. Use this as an opportunity to try out new content, test new public speaking topics, test new jokes — whatever! As long as you’re being yourself you will be engaging and you will shine.

That’s it for how to utilize Instagram Stories! If you want to learn more, I highly recommend Alex Beaden’s program GRAM SLAM! It looks amazing and is definitely something I’ll be enrolling in, in the near future.

5 Invaluable Lessons I Learned at the EWomen Network Conference

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This month I attended a 4-day women’s entrepreneurship conference in Dallas, TX and it was the single-most life changing and business-altering experiences I’ve ever had - and not for the reasons I expected. I didn’t meet hundreds of ideal clients (necessarily), I didn’t sell any business (yet), but I met the most inCREDIBLE mentors and women I can look up to and learned some invaluable lessons. For you, I’ve curated my top 5 - and I included a 6th bonus! Check it out.

1. Websites are Dead

websites are dead

Social Media is the name of the game now. The majority of consumers DON’T go to your website first - they go to your social media platforms. From there they make quick assumptions about your brand, your business, and what you can do for them. Do NOT underestimate the power of social media anymore, it’s 2019. I’m not suggesting you ditch your Squarespace subscription (yet) but social media is KING. Did you know Instagram is a billion dollar industry? Yeah. The average Instagram user earns over $100k in annual revenue. They sound like great customers to me!

e women network conference

2. Stop Re-Inventing The Wheel

So often as entrepreneurs we are trying to do things a new and innovative way and ignoring the people that have come before us. Well, it’s time to stop being an idiot and start using the legwork of your competition to succeed faster. If your competition is doing something that works (like getting website traffic, or they have a great sales funnel, or they have a kick-ass social media) then HACK IT and COPY IT like your business depends on it! Because...well.. It DOES! No, I’m not saying plagiarize and I’m not saying copy each word, image and aesthetic. I’m saying hack the TEMPLATE and make it YOUR OWN.

3. Your Mind is Your Most Powerful Business Tool

how to use your mind to fuel your business

I hear it over and over again - the most successful people utilize the power of their MIND to reach success. There is NOTHING more powerful than the thoughts you think, the words that come out of your mouth, and your VISION for SUCCESS. Spend time with that vision DAILY. Speak the truth that you desire into form. If you don’t know how to do this pick up the Science of Mind by Ernest Holmes or Mindful Success by Maggie Cook. Recognize that you are a spiritual being having a human experience and you can use the divine to fuel your business. If it sounds and feels ridiculous, you’re doing it right! Believe in it anyway and the “kingdom” will literally be yours.

4. Micro-influence is the Sweet Spot

how to become an influencer

There are 4 kinds of influence; Mega, Macro, Micro and Nano. Mega-Influencers are you celebrities, actors, musicians they have 1M+ followers on Instagram. While this may seem appealing and you may think that all those people would be great for your web traffic and sales - the reality is Mega influence is actually extremely unfocused because of the diversity of followers. The real sweet spot is actually in Micro-Influence for several reasons A) It’s attainable (1K-100K followers) B) It’s a manageable size and you can develop intimate relationships with your followers and C) you have very high engagement from your followers. So, when you’re aiming for the stars with your IG just remember that there is in fact a sweet spot when it comes to influence.

5.  It’s Not a Vision Board - It’s an Action Board

how to create a vision board

Whoa!! Mind-blowing isn’t it? A-C-T. Action-Changes-Things. Vision-boards mean NOTHING if they sit there and cause you no inspired action. So next time you’re considering making a vision board say “NO”. Instead make an action-board and watch your next steps unfold. Thanks to Maggie Cook for that GREAT quote.

That’s it for my 5 invaluable lessons I learned at the EWomen Network conference! I cannot wait to see what the Icon2020 Conference holds next year! Will I be seeing you there?

For bonus tip #6 join my email list and receive the FULL PDF of these invaluable lessons for future reference!